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Stella McCartney's collection for H&M to hit stores in November
On November 10, the highly anticipated Stella McCartney for H&M autumn 2005 collection will hit approximately 400 H&M stores in 22 countries...more
by Textile Excellence
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On November 10, the highly anticipated Stella McCartney for H&M autumn 2005 collection will hit approximately 400 H&M stores in 22 countries worldwide. The one-time collection will reflect the Stella McCartney signature style combining sharp tailoring and cool femininity. The collection will include a mix of daywear, tailored classics, evening wear, lingerie and accessories. Inspired by previous collections from Stella McCartney's main collection, every item is a key Stella McCartney staple reinterpreted for the H&M customer. The narrow denim jeans with sharp details and ankle zip, the oversized slouchy sweater, the feminine silk embellished cami tops, the quirky print cotton t-shirts, the razor sharp tailored suit, the gem coloured evening dresses, the relaxed belted mac will all now be available to the H&M customer. "This one-off collection is a `best of' Stella McCartney. So many people come up to me and say `I

love your designs but could never afford them'. This collaboration is a great way to speak to a wider audience and let them get to know me and my designs better," says Stella McCartney. Margareta Van Den Bosch, Head of design at H&M adds, "Stella McCartney's signature style of mixing tailoring with femininity inspired the fashion business and our style conscious customers. We are extremely proud and happy to offer Stella McCartney's cool wearable designs at H&M prices this season." The collaboration will also be supported by a print and outdoor campaign across Europe and North America featuring model Kate Moss and photographed by Mario Sorrenti. Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand already includes a successful range of women's ready-to-wear, accessories, fragrance, eyewear as well as an acclaimed performance range with adidas. The Stella McCartney brand is distributed in 43 countries and three flagship stores. 



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