Sugan Trends, a wing of Chennai-based S&Y Mills Ltd is planning to open additional 10 outlets of its multi brand men's retail outlets branded 'Special Editions' in the southern metros by 2005-06. It could be noted that the brand has already etched a place for itself in international markets such as UAE, Sri

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| Lanka, Nepal, Fiji, New Zealand and South Africa. Some of the proposed stores would be owned while others would be franchisees. Moreover, apart from the company's Special Editions shirts and trousers, the stores will market brands such as Blackberry, Trigger, Zodiac, Pepe and Fahrenheit. This rollout is likely to need an investment of almost Rs six crore. 

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