woolmark company is expected to make available finest quality look-alike of cashmere at one-fourth the price of the real thing. woolmark, Managing Director, David Conners, said that a new technique for treating 'Merino' wool found in Australia to turn it into a look-alike of cashmere has been developed by the company. The technique called 'Optim' can convert the abundantly
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Indian cashmere has become increasingly short in supply over the years, as the number of sheep has not grown much. The country's total wool consumption is pegged at 86.3 mkg out of which 27.9 mkg is in apparel and 58.4 mn kg in non-apparel. India imports about 28.6 mn kg from Australia and imports have been growing every year. 
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