Kewl International has entered into an agreement with Ludhiana's Deep IMPEX Consultants of Ludhiana, offering it exclusive rights to distribute and manufacture KEWL apparel in India. Deep IMPEX is likely to initiate marketing efforts from October 1st, by giving special focus cricket - India's most beloved sport. In this
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| context, the company is expected to line up some of the country's most recognized players to support the brand, as KEWL has accomplished in Canada with hockey, and recently initiated in Europe with soccer. Also, as Deep IMPEX will be manufacturing as well as distributing the apparel Kewl International is hoping to minimise its costs thus gaining higher than normal returns. 
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