American Fibers and Yarns Company (AF&Y) has teamed with Avondale Mills to develop a new high-performance denim targeted for active lifestyles. Featuring a 24% blend of AF&Y’s Innova® yarns, the denim is lightweight, durable and moisture-wicking. “For active lifestyles, consumers will find this denim much more comfortable than traditional cotton denim,” said Mike Brown, director of denim product development at Avondale Mills. “During warm weather or vigorous activity, traditional cotton denim can feel heavy and uncomfortable under the weight of absorbed perspiration. The Innova yarns eliminate
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| the problem by wicking moisture away from the body, making this denim ideal for active youth and adults, for sports and other outdoor activities, and for work.”
Brown added the new denim is also stronger and more durable than traditional cotton fabric, with cotton/Innova® tensile and tear strengths are approximately 50% greater when comparing the same fabric construction. Innova yarns are manufactured exclusively by AF&Y and can be engineered to have the look and feel of virtually any natural or man-made fiber. Inherent performance characteristics include stain and fade resistance, durability, moisture control, and bacteria and odor resistance. 
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